In September 1965, King Feature's producer, Al Brodax with the financial assistance of toymaker/sponsor A.C. Gilbert produced the Saturday morning cartoon series that aired on ABC TV at 10:30am. It broke new historical ground being the very first weekly series to feature animated versions of real people. The half-hour show consisted of two episodes and two sing-a-long segments complete with on-screen lyrics to shout out between cereal bites.

The Beatles cartoon voices were not the Beatles. They were dubbed by two voice actors, Paul Frees (John and George) and Lance Percival (Paul and Ringo). In the fall of 1968, the series was moved to Sunday mornings. It remained until its final broadcast on September 25th, 1969.

Each episode placed the Beatles in all sorts of madcap situations, always running from fan-crazed girls, encountering local swindlers, goofy lovesick animals or fleeing from ghosts, witches, and vampires.

In the 1980s, the Beatles Cartoons appeared periodically on television and cable, even MTV aired the series for a short time. Apple Corps Ltd. purchased the rights in the early 1990s, and despite popular demand for a re-mastered DVD release of the cartoon series they (Apple) have no immediate plans to do so.